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March 2024 MVs
The Boyz - Nectar
My fave group comes back with such a good song and MV. The pairing with Hurt Me Less is so good! I love the bright refreshing Christmassy vibes here, but with that dark thread running underneath.
Highlight - Body
So fun and they have a sense of humour. The tailoring scenes are probably Kingsman references but made me think "what would menswear guy say?" CONGRATS to them for finally getting the rights to the name Beast again! Cube, you're still the worst!
Wendy - Wish You Hell
Really fun MV that captures the spooky/sweet Red Velvet vibes. The mini album is so good too.
LUN8 - Superpower
Was honestly taken by surprise by how absolutely charming this was! So fun and cute.
BoA - Emptiness
Liked it a lot! The imagery is so interesting. It's sad but like - you can still dance to it.
BAE173 - Fifty Fifty
For me BAE173 have always had a bit of an issue trying to stand out from other groups that debuted around the same time - this time, I think they've hit the mark, it's a low budget MV with a crime storyline that works well, it's a good song reminiscent of the 3rd gen sound, all around one of their best titles!
ILLIT - Magnetic
An instant earworm, already monster rookies, really quirky and aesthetically pleasing MV! That said, I see why people are comparing them to other groups. Will be interesting to see how they differentiate themselves.
artms - Birth
The song doesn't really go anywhere (it's fine, it's just a pre-release) but the MV is so witchy and out of this world, I really liked the visuals.
TMC - PEW PEW PEW!
GLAM NAKED COWBOYS? The chorus is "I'm a cowboy, pew pew pew" OK NOTED. (They are both former members of Apeace, and they are 1989 and 1991 line! Quite interesting.)
Hello Gloom - Mamacita
Oh he's literally in the club with a pink stetson, hanging out with attractive men! Directed by from20 whose MVs are also like this, kudos to them both. This is a fun club banger. Hello Gloom (former Ungjae from Imfact) went viral recently for selling only 9 copies on his first day and being really cool about it - he seems like a chill guy!! I wish him well!!! He also had a MV last year with a bunch of drag queens: Dancing in the Dark
TAN - Hyper Tonic
I like TAN a lot, this is simple and effective, another song to dance to.
My fave group comes back with such a good song and MV. The pairing with Hurt Me Less is so good! I love the bright refreshing Christmassy vibes here, but with that dark thread running underneath.
Highlight - Body
So fun and they have a sense of humour. The tailoring scenes are probably Kingsman references but made me think "what would menswear guy say?" CONGRATS to them for finally getting the rights to the name Beast again! Cube, you're still the worst!
Wendy - Wish You Hell
Really fun MV that captures the spooky/sweet Red Velvet vibes. The mini album is so good too.
LUN8 - Superpower
Was honestly taken by surprise by how absolutely charming this was! So fun and cute.
BoA - Emptiness
Liked it a lot! The imagery is so interesting. It's sad but like - you can still dance to it.
BAE173 - Fifty Fifty
For me BAE173 have always had a bit of an issue trying to stand out from other groups that debuted around the same time - this time, I think they've hit the mark, it's a low budget MV with a crime storyline that works well, it's a good song reminiscent of the 3rd gen sound, all around one of their best titles!
ILLIT - Magnetic
An instant earworm, already monster rookies, really quirky and aesthetically pleasing MV! That said, I see why people are comparing them to other groups. Will be interesting to see how they differentiate themselves.
artms - Birth
The song doesn't really go anywhere (it's fine, it's just a pre-release) but the MV is so witchy and out of this world, I really liked the visuals.
TMC - PEW PEW PEW!
GLAM NAKED COWBOYS? The chorus is "I'm a cowboy, pew pew pew" OK NOTED. (They are both former members of Apeace, and they are 1989 and 1991 line! Quite interesting.)
Hello Gloom - Mamacita
Oh he's literally in the club with a pink stetson, hanging out with attractive men! Directed by from20 whose MVs are also like this, kudos to them both. This is a fun club banger. Hello Gloom (former Ungjae from Imfact) went viral recently for selling only 9 copies on his first day and being really cool about it - he seems like a chill guy!! I wish him well!!! He also had a MV last year with a bunch of drag queens: Dancing in the Dark
TAN - Hyper Tonic
I like TAN a lot, this is simple and effective, another song to dance to.
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ILLIT reminded me of NewJeans in terms of their sound, which seems like both an obvious choice (it's the popular trend right now!) and an odd one (but they are both under Hybe, seems like a potential identity issue if they are both aiming for the same thing). I did not see the backrooms references but perhaps I am going down a links spiral now! :)
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Will be interesting to see how they differentiate themselves
As for Illit, although they might remind me of NewJeans back when the latter debuted (in terms of visuals only), I think Illit's music is poppier than NJ's. The majority of the latter's output leans more toward r&b, imo.
Funnily enough, I find Illit's music (at least the four songs they've dropped so far) to be on the same wavelength as Odd Eye Circle's. This was reinforced in my brain while listening to a 4gen gg playlist that had Illit's mini followed by OEC's Air Force One. I've heard ppl mention a similarity to early LOONA, but I'm not so sure abt that. The MV was v. cute.
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I'll have a bit more of a listen to the Illit mini and see how I go. The NewJeans vibe I get is musical but also aesthetic. Early days yet, so plenty of time for them to define their own concept.